Creating a brand is like giving a name to a new born baby! We have so many hopes and aspirations for our baby. Similarly, we have so many hopes, aspirations, goals for our new ventures. 

Branding is a complex exercise of not just creating a logo for your company or product but also creating a communication language that is consistent with the values of the company and ethos. 

Your clients/users need to be able to connect with you emotionally with the way you visually speak to them. This connection will create value for your clients to invest in your product and or company.