Ugam Education Foundation, India
Year: 2021
Design Brief: To design Urja, a girls magazine in form of Posters for the students of KGBV.
Ugam education foundation, is a non-profit organization that is working with the local government in the rural districts of Jharkhand to improve the quality of education in residential girls government schools called KGBV.
The challenge was to design the magazine in such a way that it can be actually pasted on the walls instead of a book format. Many of the libraries in these schools are in very bad conditions. A lot of them do not even have good books for the girls to read. Designing a magazine in a book format would not reach all the girls. Hence the solution for this was to design posters instead of the a book.
Design Solution:
The magazine needed to be simple, professional and aspirational. We wanted them to be relatable and help motivate the girls to think of bigger dreams. We created custom illustrations for the Urja that the girls could relate too. Illustrations were customised to the stories that were written especially for the girls.
The magazine had a lead article, interviews of wardens and teachers, an inspirational article followed with infographics, photo essay and lastly a place for the students to also interact with Ugam Foundation.
The best satisfaction for the designer is to see their work making a difference. Below are some photos of of the schools where Urja is put up.
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