Design Solution:

There are a lot of honey based products out in the Indian market. Therefore it was essential to create something that would stand out from the rest of the brands available in the market. 

The new identity is made up of a bee sitting on a flower. Here the flower symbolises the idea of a tiffin (Lunchbox) and the bee is collecting nectar from the flower. As bees are one of the most essential elements in the production of nectar and honey hence it was crucial to use her as a motif. The motif also had to directly relate to the product that is honey. 

The font used is strong, bold with round edges similar to the fluid, thick and distinct taste and nature of honey. It also is easily legible over its competitors. 

We have also designed the labels for Nectar Tiffin.